Hey 👋🤠
Jack Blair is an art director currently working on eBay at Edelman NY.
Work
🚘 eBay Renew Your Ride
🚛 eBay Parts of America Tour
📸 eBay FTC Joy Claire
🏀 eBay Collectors Camp
🏈 Microsift Teams X NFL Draft
🍨 French’s Mustard Ice Cream
✨ Papa Murph Tailbaking Magic
🍕 Papa Murph Tuesdays
🍖 Honey Baked Ham
👨🍳 John Lewis & Partners
🍔 Burger King
🦇 Bacardi
🩸 Red Cross X Delta Sky Miles
🎨 Design Work
👟 SneakerPots
🪦 Graveyard
Endless Runway
Pre-loved Fashion Week
eBay’s Endless Runway fashion show was a groundbreaking event that spotlighted sustainable, pre-loved fashion at both New York and London Fashion Week ‘24. In collaboration with the CFDA, the British Fashion Council, and style icon Wisdom Kaye, the show featured pre-loved and archival pieces from the same designer brands presenting throughout both Fashion Weeks, allowing viewers to shop these high-end, one-of-a-kind looks in real time. This campaign resonated globally, generating 2.2 billion earned media impressions across over 22 outlets, including Vogue and BBC, reinforcing eBay’s role in shaping the future of pre-loved, sustainable fashion.
Featured: Vogue, Vogue Business, The Guardian, Harper’s Bazar, BBC, Teen Vogue, USA Today, Marie Claire UK, Fashionista, Glossy, Independent, Glamour, Financial Times, Elle, Hypebae and more.
Featured: Vogue, Vogue Business, The Guardian, Harper’s Bazar, BBC, Teen Vogue, USA Today, Marie Claire UK, Fashionista, Glossy, Independent, Glamour, Financial Times, Elle, Hypebae and more.
The Shoot
New York Fashion Week Show
London Fashion Week Show
Social Output
Fashion Week Daily Drops
Each day of Fashion Week, we dropped a curated collection of pre-loved designer pieces representative of designer brands showing that day.
Street Style Looks
To extend the endless motif on social, we sent a street photographer out during NYFW to capture looks of attendees and onlookers. We shared these looks and linked out to queries on eBay so followers could recreate the looks themselves.
Agency: Edelman
Role: Art Director
Writers: Kailee Needham, John Morgan
Designers: Evan Dulavin, Kyle Cernicky
Creative Director: Mary Soroka
Group Creative Director: Sean Ellman
Executive Creative Director: Jeremy Bernstein
Executive Producer: Derek Gannon
Photographers: Myles Loftin, Dan Li
Renew Your Ride
eBay Motors
To publicize eBay’s Guaranteed Fit promise, we teamed up with T-Pain and the Donut Media boys to renew Mr. Pain’s 1994 Honda Accord. Additionally, we hosted a pop up auto shop in Atlanta over Memorial Day weekend where we offered free consultations and credit to buy eBay parts and accessories.
Featured on: AftermarketNews, Auto Remarketing, The Drive, 11 Alive Atlanta, Atlanta&Co, The Atlantan, Access Atlanta, Atlanta Journal-Constitution, Discover Atlanta, SHIFT Atlanta, Chain Store Age, Hollywood Life, Longview News-Journal, eSeller365, USA Today News and more.
Featured on: AftermarketNews, Auto Remarketing, The Drive, 11 Alive Atlanta, Atlanta&Co, The Atlantan, Access Atlanta, Atlanta Journal-Constitution, Discover Atlanta, SHIFT Atlanta, Chain Store Age, Hollywood Life, Longview News-Journal, eSeller365, USA Today News and more.
T-Pain’s Renewed ‘94 Honda Accord
To offer real world inspiration, we recruited Nolan and Justin from Donut Media to renew T-Pain‘s 1994 Honda Accord. From repairs to tech and performance upgrades, it's ready to run for another 30 years.
According to T-Pain TikToks
Instructional videos featuring some of the mods from T-Pain’s renew.Event Pop Up in Atlanta
Atlantans enjoyed one-on-one appointments with expert mechanics, scored exclusive merch, and got an up-close look at a collection of iconic rides. Youtube sensations Nolan and Zach from Donut Media also attended the event and walked us through the experience in the video below.
The Talent
The Reaction
Agency: Edelman
Role: Art Director
Writer: John Morgan
Group Creative Director: Bengt Asplund
Executive Creative Director: Jeremy Bernstein
Design Director: Evan Dull
Executive Producer: Derek Gannon
Director: Savannah O'Leary
Photographer: Cam Kirk
Parts of America Tour
eBay Motors
eBay embarked on a twelve-stop road trip to celebrate American car cultures and create the country’s most unique rolling auto show. Along the way, we partnered with real builders to pick up eight bespoke rides that show what’s possible using parts and accessories from eBay Motors.
The Rides
The Stops
📍Hickery Corners, Michigan - Gilmore Car Museum
Featuring the 2002 Ford SVT Lightning from builder Alex Palmeri @LegitStreetcars
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📍Ridgeland, Mississippi - Renaissance Euro Fest
Featuring the 2020 Porsche Cayman GT4 from builder Lee Carter of @ScrapLifeGarage
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📍Rogers, Arkansas - Bikes, Blues & BBQ
Featuring the 2015 Harley-Davidson and 2021 Indian Challenger from builders Porsche Taylor and Foxy Johnson of @BlackGirlsRide
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📍Wichita, Kansas - Midwest Super Show
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📍Las Vegas, Nevada - SEMA
Featuring the 2010 Dodge Challenger R/T from builder Christina Roki @ChristinaRoki
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Featuring the 2002 Ford SVT Lightning from builder Alex Palmeri @LegitStreetcars
📍Ridgeland, Mississippi - Renaissance Euro Fest
Featuring the 2020 Porsche Cayman GT4 from builder Lee Carter of @ScrapLifeGarage
📍Rogers, Arkansas - Bikes, Blues & BBQ
Featuring the 2015 Harley-Davidson and 2021 Indian Challenger from builders Porsche Taylor and Foxy Johnson of @BlackGirlsRide
📍Wichita, Kansas - Midwest Super Show
📍Las Vegas, Nevada - SEMA
Featuring the 2010 Dodge Challenger R/T from builder Christina Roki @ChristinaRoki
📍Deals Gap, North Carolina - Tail of the Dragon
Featuring the 2012 Audi R8 Twin-Turbo Kart from builder Austin Edwards of @ScrapLifeGarage
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📍Bowling Green, Kentucky - Cruisin’ for a Cure
Featuring the "barn find" 1958 Chevrolet Corvette Gasser from builder Kenny Davis @Drag_N_Drive
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📍Bryan, Texas - Brazos Valley Fair Tractor Pull
Featuring “The Ranch Relic” 1969 Ford F-100 from builder Mike Satterfield @TheGentlemanRacer
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📍Moab, Utah - Jeep Jamboree 24
Featuring the 1987Jeep Wrangler YJ from builder Ian Johnson @IanFromBigTireGarage
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📍Payson, Arizona - Mongollon Mountain UTV Fest
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📍San Diego, California - JBA Coffee & Cars
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Featuring the 2012 Audi R8 Twin-Turbo Kart from builder Austin Edwards of @ScrapLifeGarage
📍Bowling Green, Kentucky - Cruisin’ for a Cure
Featuring the "barn find" 1958 Chevrolet Corvette Gasser from builder Kenny Davis @Drag_N_Drive
📍Bryan, Texas - Brazos Valley Fair Tractor Pull
Featuring “The Ranch Relic” 1969 Ford F-100 from builder Mike Satterfield @TheGentlemanRacer
📍Moab, Utah - Jeep Jamboree 24
Featuring the 1987Jeep Wrangler YJ from builder Ian Johnson @IanFromBigTireGarage
📍Payson, Arizona - Mongollon Mountain UTV Fest
📍San Diego, California - JBA Coffee & Cars
📍Los Angeles, California - LA Auto Show
Tour finale featuring all rides and builders from our journey
Agency: Edelman
Role: Art Director
Writer: John Morgan
Group Creative Director: Bengt Asplund
Executive Creative Director: Jeremy Bernstein
Design Director: Evan Dull
Executive Producer: Derek Gannon
Photographer: Sean Klingelhoefer
From The Collection:
Joy Cliare
eBay Sneakers
eBay's From the Collection series is a program where culturally savvy fashion insiders and tastemakers auction off personal coveted grails with a percentage of sales going to a charity of thier choice. In celebration of 2023 International Women's Day, eBay highlighted sneaker industry veteran Joy Claire for a special sneaker auction benefiting the Los Angeles Women’s Shelter.
Featured: Gotham Magazine, Complex, Trend Hunter, Fashion Network, The Atlantan, Modern Luxury DC, San Francisco Magazine, Footwear News, Fashion United, Fox19, Yahoo and more.
Featured: Gotham Magazine, Complex, Trend Hunter, Fashion Network, The Atlantan, Modern Luxury DC, San Francisco Magazine, Footwear News, Fashion United, Fox19, Yahoo and more.
The Shoot
The Assets
These were posted as in-feed carousels, stories and reels across the @ebaysneakers and @ebay social channels
Agency: Edelman
Role: Art Director
Writer: John Morgan
Group Creative Director: Sean Ellman
Executive Creative Director: Jeremy Bernstein
Executive Producer: Derek Gannon
Photographer: Kayla James
Collectors Camp
eBay Collectables
In Summer 2023, eBay launched Collectors Camp, a training camp for trading card enthusiasts looking to build their collections. We partnered with local eBay sellers, NBA star Mikal Bridges, WNBA star Sabrina Ionescu and Olympic gold medalist Jessica Mendoza. The camp featured events in Brooklyn during the NBA Draft and in Seattle during the MLB All-Star Game.
Brooklyn Event
NBA Draft Weekend
Seattle Event
MLB All-Star Weekend
The Talent
eBay Live
Seller David Prince of Piece of the Game and Mikal Bridges broadcasted from the Collectors Camp in Brooklyn via eBay Live, offering fans everywhere a chance to shop coveted trading cards and collectibles.
Agency: Edelman
Role: Art Director
CoAD: Will Zamora
Writer: Jahla Seppanen
Group Creative Director: Bengt Asplund
Executive Creative Director: Jeremy Bernstein
Design Director: Evan Dull
Executive Producer: Derek Gannon
Photographer: Mo Daoud
GRAVEYARD🪦
Here lies ads/campaigns that didn’t make the cut... R.I.P
Kraft
#NeverGrowOutOfIt
👨🎓~Student Work~
Brief: Get Kraft to be the talk of drop of and parenting groups everywhere during back to school 2019 in the United States.
Role: Co-AD
Co-AD: Brittney Smith
CW: Andrews Steel, Evan Glass
Co-AD: Brittney Smith
CW: Andrews Steel, Evan Glass
Glitche App
Video Animation
👨🎓~Student Work~
Created this promotional video for the Gliche App.
All visual effects created within the app.
Video edited and rendered in AfterEffects.
All visual effects created within the app.
Video edited and rendered in AfterEffects.
Role: Editor, Animator
NBC Sports
Rugby Pass
👨🎓~Student Work~
Schadenfreude
/ˈSHädənˌfroidə/
1. pleasure derived by someone from another person's misfortune.
Embrace that mildly evil part of you that counts bruises as much as you do the score.
/ˈSHädənˌfroidə/
1. pleasure derived by someone from another person's misfortune.
Embrace that mildly evil part of you that counts bruises as much as you do the score.
Role: Art Director
CW: TJ Beeker, Hannah Nieves
Polaroid
Now It’s A Party
👨🎓~Student Work~
Despite a culture of selfies and digital hedonism, millennials can’t get enough of anything and everything that screams vintage. So we’re bringing this relic of analog nostalgia back into the mainstream.
Role: Art Director
CW: Jason Oppenheimer
CW: Jason Oppenheimer
Orkin
Drive Terror Into Bugs.
👨🎓~Student Work~
Role: Art Director
CW: Jason Oppenheimer
HALLMARK
Everlasting
👨🎓~Student Work~
This service is a brand extention for Hallmark that gives seniors the ability to send personalized letters after they have passed away.
Role: Art Director
CoAD: Tess Mitra
CW: Phil Sipiora, Andrews Steele
CoAD: Tess Mitra
CW: Phil Sipiora, Andrews Steele
WAZEWIZE
It Pays To Drive Safe
👨🎓~Student Work~
Get rewarded for safe driving by earning Common Centz.
Role: Art Director
CW: Treanna Lawrence
CW: Treanna Lawrence
TABLESHARE
Together We Feast
👨🎓~Student Work~
TableShare is a location based social eating app concept.
TableShare’s mission is to transform next door strangers into next door neighbors.
Role: Art Director
CW: Jason Oppenheimer, Evan Glass
NUTRIAIR
👨🎓~Student Work~
LOL, these got the chop for obvious reasons.
MOTION
Gliche App GFX
Gliche App GFX
Crank That Juicy Fruit Stop Motion
John Lewis & Partners Illustrated Animation
Fox Sports One GFX
Mac Miller Ladders Lyric Video
STUDIO ART
PHOTOS
Damien Hirst Clock
