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Endless Runway

Pre-loved Fashion Week

eBay’s Endless Runway fashion show was a groundbreaking event that spotlighted sustainable, pre-loved fashion at both New York and London Fashion Week ‘24. In collaboration with the CFDA, the British Fashion Council, and style icon Wisdom Kaye, the show featured pre-loved and archival pieces from the same designer brands presenting throughout both Fashion Weeks, allowing viewers to shop these high-end, one-of-a-kind looks in real time. This campaign resonated globally, generating 2.2 billion earned media impressions across over 22 outlets, including Vogue and BBC, reinforcing eBay’s role in shaping the future of pre-loved, sustainable fashion.
Featured: Vogue, Vogue Business, The Guardian, Harper’s Bazar, BBC, Teen Vogue, USA Today, Marie Claire UK, Fashionista, Glossy, Independent, Glamour, Financial Times, Elle, Hypebae and more.

Awards: 
2025 Cannes Lions Shortlist - Brand Experience & Activation
2025 Jay Chiat Awards Bronze - Experiential Strategy
2025 Jay Chiat Awards Shortlist - Strategic Excellence
2025 Webby Awards Nominee - Best Social Commerce
2025 AICP Next Awards Shortlist - Public Relations
2025 The Drum Awards Gold Winner - Sustainability & Responsibility
2025 Shorty Impact Awards Winner - Responsible Consumption
2025 Shorty Impact Awards Winner - Retail & eCommerce
2025 PR Week Purpose Awards Winner - Best Enviromental 
2025 Gerety Awards Shortlist - Work for Good
2025 Drapers Awards Shortlsit - Best Marketing Campaign
2025 Drapers Awards Shortlsit - Pureplay of the Year



BTS Shoot

We tapped Wisdom Kaye to be our show curator and captured him curating the runway looks. 


Hero Shoot



New York Fashion Week Show



London Fashion Week Show



Social Content



Fashion Week Daily Drops

Each day of Fashion Week, we dropped a curated collection of pre-loved
designer pieces representative of designer brands showing that day.


Street Style Looks

To extend the endless motif on social, we sent a street photographer out during NYFW
to capture looks of attendees and onlookers. We shared these looks and linked out
to queries on eBay so followers could recreate the looks themselves.


















Agency: Edelman
Role: Art Director
Writers: Kailee Needham, John Morgan
Designers: Evan Dulavin, Kyle Cernicky
Creative Director: Mary Soroka
Group Creative Director: Sean Ellman
Executive Creative Director: Jeremy Bernstein
Executive Producer: Derek Gannon
Photographers: Myles Loftin, Dan Li