Endless Runway
Pre-loved Fashion Week
eBay’s Endless Runway fashion show was a groundbreaking event that spotlighted sustainable, pre-loved fashion at both New York and London Fashion Week ‘24. In collaboration with the CFDA, the British Fashion Council, and style icon Wisdom Kaye, the show featured pre-loved and archival pieces from the same designer brands presenting throughout both Fashion Weeks, allowing viewers to shop these high-end, one-of-a-kind looks in real time. This campaign resonated globally, generating 2.2 billion earned media impressions across over 22 outlets, including Vogue and BBC, reinforcing eBay’s role in shaping the future of pre-loved, sustainable fashion.
Featured: Vogue, Vogue Business, The Guardian, Harper’s Bazar, BBC, Teen Vogue, USA Today, Marie Claire UK, Fashionista, Glossy, Independent, Glamour, Financial Times, Elle, Hypebae and more.
Featured: Vogue, Vogue Business, The Guardian, Harper’s Bazar, BBC, Teen Vogue, USA Today, Marie Claire UK, Fashionista, Glossy, Independent, Glamour, Financial Times, Elle, Hypebae and more.
The Shoot
New York Fashion Week Show
London Fashion Week Show
Social Output
Fashion Week Daily Drops
Each day of Fashion Week, we dropped a curated collection of pre-loved designer pieces representative of designer brands showing that day.
Street Style Looks
To extend the endless motif on social, we sent a street photographer out during NYFW to capture looks of attendees and onlookers. We shared these looks and linked out to queries on eBay so followers could recreate the looks themselves.
Agency: Edelman
Role: Art Director
Writers: Kailee Needham, John Morgan
Designers: Evan Dulavin, Kyle Cernicky
Creative Director: Mary Soroka
Group Creative Director: Sean Ellman
Executive Creative Director: Jeremy Bernstein
Executive Producer: Derek Gannon
Photographers: Myles Loftin, Dan Li