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MUSTARD ICE CREAM

French’s

How do you stand out in a crowded mustard field?
Create something the world didn’t know it needed: Mustard Ice Cream. 

On National Mustard Day, we partnered with Coolhaus to launch our one-of-kind flavor in NYC and LA. I was responsible for editing this case study video for various award show submissions.


Featured on:
CNN, USA Today, Today Show, Good Morning America, People, Pop SugarComplexFast Company, Insider, Food & Wine, Funny Or Die, The Drum, Adweek and others.

Awards:
2020 D&AD Wood Pencil 
2020 Shorty Awards - Best Consumer Brand
2020 Shorty Awards - Silver - Food & Beverage
2020 NY Festivals Ad Awards - Bronze 
2020 The One Show - Merit
2020 ADDYs 12x (4 Gold, 8 Silver)


















Agency: Fitzco
Role:
Video Editor
Creative Director: Sherman Winfield
Creative Director:
James Beikmohamadi
Executive Creative Director:
Ryan Boblett