MUSTARD ICE CREAM
French’s
How do you stand out in a crowded mustard field?
Create something the world didn’t know it needed: Mustard Ice Cream.
On National Mustard Day, we partnered with Coolhaus to launch our one-of-kind flavor in NYC and LA. I was responsible for editing this case study video for various award show submissions.
Create something the world didn’t know it needed: Mustard Ice Cream.
On National Mustard Day, we partnered with Coolhaus to launch our one-of-kind flavor in NYC and LA. I was responsible for editing this case study video for various award show submissions.
Featured on:
CNN, USA Today, Today Show, Good Morning America, People, Pop Sugar, Complex,
Fast Company, Insider, Food & Wine, Funny Or Die, The Drum, Adweek and others.
Awards:
D&AD 2020 Wood Pencil
Shorty’s 2020 Best Consumer Brand
Shorty‘s 2020 Silver (Food & Bev)
NY Festival 2020 Bronze
One Show 2020 Merit
ADDYs 12x (4 Gold, 8 Silver)
CNN, USA Today, Today Show, Good Morning America, People, Pop Sugar, Complex,
Fast Company, Insider, Food & Wine, Funny Or Die, The Drum, Adweek and others.
Awards:
D&AD 2020 Wood Pencil
Shorty’s 2020 Best Consumer Brand
Shorty‘s 2020 Silver (Food & Bev)
NY Festival 2020 Bronze
One Show 2020 Merit
ADDYs 12x (4 Gold, 8 Silver)
![](https://freight.cargo.site/t/original/i/31e85fa03894a5e2371a7f9d72c4939694c4ce3252db93fde1b6793d51f57594/Must9.png)
![](https://freight.cargo.site/t/original/i/90e0fd71fed3af83a9f85e72ce976e0d3dfa92c65e611118bfb51e6abda27e7b/Must5.png)
![](https://freight.cargo.site/t/original/i/3fab386c9e1e77bb28cf3cb0d2d4152ce3a64f3e2b50576b83fa1551958eea7c/Must3.png)
![](https://freight.cargo.site/t/original/i/f7f62fb29a7113bf41e2843644f3333fb94a3fc4e3da66c11d1c526d85bfb180/Must6.png)
![](https://freight.cargo.site/t/original/i/2537abcf3a6ff8f832c3ec439054e993c50d9144e314474fa2a71f02492c26d0/Must4.png)
![](https://freight.cargo.site/t/original/i/bcc3ca20e9feb35b3be975139e060069879b777e09d168a838bde879ff62d5c7/Must7.png)
![](https://freight.cargo.site/t/original/i/50309e64cd9bdedf1819cd9d5a8d87cc515da076b9bcbcc99152eb00ea0a94ad/Must2.png)
![](https://freight.cargo.site/t/original/i/01e6adf658ffa17d6cf517fc4374476f0447d5d47fa43a9701b485340595a7cd/Must8.png)
![](https://freight.cargo.site/t/original/i/b20ab9358e7ef6127f954fc5e29e3496ec18949b848d5f175f9503a663ee2973/Must14.jpeg)
![](https://freight.cargo.site/t/original/i/3ed5a9ce13cdd16bb59a12854789d9cb9ac4625234425d47f342b9187745fa2e/Must11.jpeg)
![](https://freight.cargo.site/t/original/i/0c740fda9f450b24455e3cad59c3ce39e24284c2bb151660cb4a17cca5309263/Must10.jpeg)
![](https://freight.cargo.site/t/original/i/1abfb306fff79932a6f07210f54ad97a72d9ab52df96524a795ff1a287cef840/Must17.jpeg)
Agency: Fitzco
Role: Video Editor
Creative Director: Sherman Winfield
Creative Director: James Beikmohamadi
Executive Creative Director: Ryan Boblett