MUSTARD ICE CREAM

French’s

How do you stand out in a crowded mustard field?
Create something the world didn’t know it needed: Mustard Ice Cream. 

On National Mustard Day, we partnered with Coolhaus to launch our one-of-kind flavor in NYC and LA. I was responsible for editing this case study video for various award show submissions.


Featured on:
CNN, USA Today, Today Show, Good Morning America, People, Pop SugarComplex,
Fast Company, Insider, Food & Wine, Funny Or Die, The Drum, Adweek and others.

Awards:
D&AD 2020 Wood Pencil 
Shorty’s 2020 Best Consumer Brand
Shorty‘s 2020 Silver (Food & Bev)
NY Festival 2020 Bronze 
One Show 2020 Merit
ADDYs 12x (4 Gold, 8 Silver)

















Agency: Fitzco
Role:
Video Editor
Creative Director: Sherman Winfield
Creative Director:
James Beikmohamadi
Executive Creative Director:
Ryan Boblett