MUSTARD ICE CREAM
French’s
How do you stand out in a crowded mustard field?
Create something the world didn’t know it needed: Mustard Ice Cream.
On National Mustard Day, we partnered with Coolhaus to launch our one-of-kind flavor in NYC and LA. I was responsible for editing this case study video for various award show submissions.
Create something the world didn’t know it needed: Mustard Ice Cream.
On National Mustard Day, we partnered with Coolhaus to launch our one-of-kind flavor in NYC and LA. I was responsible for editing this case study video for various award show submissions.
Featured on:
CNN, USA Today, Today Show, Good Morning America, People, Pop Sugar, Complex, Fast Company, Insider, Food & Wine, Funny Or Die, The Drum, Adweek and others.
Awards:
2020 D&AD Wood Pencil
2020 Shorty Awards - Best Consumer Brand
2020 Shorty Awards - Silver - Food & Beverage
2020 NY Festivals Ad Awards - Bronze
2020 The One Show - Merit
2020 ADDYs 12x (4 Gold, 8 Silver)
CNN, USA Today, Today Show, Good Morning America, People, Pop Sugar, Complex, Fast Company, Insider, Food & Wine, Funny Or Die, The Drum, Adweek and others.
Awards:
2020 D&AD Wood Pencil
2020 Shorty Awards - Best Consumer Brand
2020 Shorty Awards - Silver - Food & Beverage
2020 NY Festivals Ad Awards - Bronze
2020 The One Show - Merit
2020 ADDYs 12x (4 Gold, 8 Silver)
Results:
+1.2 Billion Impressions
+497 Million Social Impressions
+400 Unique Media Outlets
+6.8% Growth In Sales
The success of Mustard Ice Cream laid the foundation for a multi-year platform of unexpected mustard-flavored collaborations.
2020 Mustard Beer
2021 Mustard Buns
2022 Mustard Doughnuts
2023 Mustard Skittles
Agency: Fitzco
AD/Video Editor: Jack Blair
Creative Director: Sherman Winfield
Creative Director: James Beikmohamadi
Executive Creative Director: Ryan Boblett