MUSTARD ICE CREAM
“I Scream, You Scream, We All Scream... For Mustard Ice Cream?”
How do you stand out in a crowded mustard field? Create something the world didn’t know it needed: Mustard Ice Cream.
On National Mustard Day, we partnered with Coolhaus to launch our one-of-kind flavor in NYC and LA.
I was responsible for editing this case study video for various award show submissions.
CNN, USA Today, Today Show, Good Morning America, People, Pop Sugar, Complex,
Fast Company, Insider, Food & Wine, Funny Or Die, The Drum, Adweek and others.
ADDYs 12x (4 Gold, 8 Silver)
Agency: Fitzgerald & Co.
Creative Directors: Sherman Winfield & James Beikmohamadi