Renew Your Ride
eBay Motors
To publicize eBay’s Guaranteed Fit promise, we teamed up with T-Pain and the Donut Media boys to renew Mr. Pain’s 1994 Honda Accord. Additionally, we hosted a pop up auto shop in Atlanta over Memorial Day weekend where we offered free consultations and credit to buy eBay parts and accessories.
According to T-Pain TikToks
Instructional videos featuring some of the mods from T-Pain’s renew.Event Pop Up in Atlanta
Atlantans enjoyed one-on-one appointments with expert mechanics, scored exclusive merch, and got an up-close look at a collection of iconic rides. Youtube sensations Nolan and Zach from Donut Media also attended the event and walked us through the experience in the video below.
The Talent
The Reaction
Results
50+ media placements celebrating Renew Your Ride
500M press impressions across automotive and mainstream media
87% favorable brand perception among event attendees
Agency: Edelman
Role: Art Director
Writer: John Morgan
Group Creative Director: Bengt Asplund
Executive Creative Director: Jeremy Bernstein
Design Director: Evan Dull
Executive Producer: Derek Gannon
Director: Savannah O'Leary
Photographer: Cam Kirk