Renew Your Ride

eBay Motors

To publicize eBay’s Guaranteed Fit promise, we teamed up with T-Pain and the Donut Media boys to renew Mr. Pain’s 1994 Honda Accord. Additionally, we hosted a pop up auto shop in Atlanta over Memorial Day weekend where we offered free consultations and credit to buy eBay parts and accessories.

Featured on: AftermarketNews, Auto Remarketing, The Drive, 11 Alive Atlanta, Atlanta&Co, The Atlantan, Access Atlanta, Atlanta Journal-Constitution, Discover Atlanta, SHIFT Atlanta, Chain Store Age, Hollywood Life, Longview News-Journal, eSeller365, USA Today News and more.

T-Pain’s Renewed ‘94 Honda Accord

To offer real world inspiration, we recruited Nolan and Justin from Donut Media to renew T-Pain‘s 1994 Honda Accord. From repairs to tech and performance upgrades, it's ready to run for another 30 years.

According to T-Pain TikToks

Instructional videos featuring some of the mods from T-Pain’s renew. 

Event Pop Up in Atlanta

Atlantans enjoyed one-on-one appointments with expert mechanics, scored exclusive merch, and got an up-close look at a collection of iconic rides. Youtube sensations Nolan and Zach from Donut Media also attended the event and walked us through the experience in the video below. 

The Talent

The Reaction

Agency: Edelman
Art Director
John Morgan
Group Creative Director:
Bengt Asplund
Executive Creative Director: Jeremy Bernstein
Design Director:
Evan Dull
Executive Producer: Derek Gannon
Director: Savannah O'Leary
Cam Kirk