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RED CROSS X
DELTA SKYMILES

A Little Blood Goes Far

πŸ‘¨β€πŸŽ“~Student Work~


To convince a younger demographic to donate blood, American Red Cross is going to offer them what they want most: A new way to travel ξ‹οΈŽοΈŽοΈŽ Blood for SkyMiles.


Donation Bandage

Staple of campaign. 




Social 

To start, we’ll tap influencers. Donors who post a picture of their plane bandage with the hashtag #ALittleBloodGoesFar and #Travel will get the Blood Card.




Animations





Outdoor

 






Additional Percs

Priority Boarding, Exclusive Lounge, point collecting Blood Card & a complimentary Bloody Mary.
















Role: Art Director
Writer: Juan Garza