ART DIRECTOR


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Mark

RED CROSS
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Delta SKYMILES


A Little Blood Goes Far.



To convince a younger demographic to donate blood,
American Red Cross is going to offer them what they want most: 

A way to travel.


Donation Bandage

Staple of campaign. 



Social

To start, we’ll tap influencers.
Donors who post a picture of their plane bandage with the hashtag
#ALittleBloodGoesFar and #Travel will get the Blood Card.




Travel Influencer Posts




Sponsored Posts



Outdoor





Priority Boarding



Bloody Mary on the house. 






AD: Jack Blair
CW: Juan Garza


Mark