Mark

RED CROSS X
DELTA SKYMILES

A Little Blood Goes Far.


To convince a younger demographic to donate blood,
American Red Cross is going to offer them what they want most: 

A way to travel --> Blood for SkyMiles.


Donation Bandage: Staple of campaign. 




Social: To start, we’ll tap influencers. Donors who post a picture of their plane bandage with the hashtag #ALittleBloodGoesFar and #Travel will get the Blood Card.



Sponsored Post Animations




Outdoor
 
    



Additional percs: Priority Boarding, Exclusive Lounge, point collecting Blood Card & a complimentary Bloody Mary.






Below was the original art direction.
This was killed for being “too dramatic” and “thriller movie” looking, which is fair. 
Including these because I am proud of these comps.🤓







AD: Jack Blair
CW: Juan Garza