ART DIRECTOR


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Mark

RED CROSS X
DELTA SKYMILES

A Little Blood Goes Far.


To convince a younger demographic
to donate blood, American Red Cross is
going to offer them what they want most: 

A way to travel.


Donation Bandage: Staple of campaign. 





Social: To start, we’ll tap influencers.
Donors who post a picture of their plane bandage with the hashtag #ALittleBloodGoesFar and #Travel will get the Blood Card.





Travel Influencer Posts




Sponsored Posts



Outdoor





Priority Boarding




Bloody Mary on the house.





AD: Jack Blair
CW: Juan Garza


Mark