RED CROSS
X
Delta SKYMILES
A Little Blood Goes Far.
To convince a younger demographic to donate blood,
American Red Cross is going to offer them what they want most:
A way to travel.
Donation Bandage
Staple of campaign.
Social
To start, we’ll tap influencers.Donors who post a picture of their plane bandage with the hashtag
#ALittleBloodGoesFar and #Travel will get the Blood Card.
Travel Influencer Posts
Sponsored Posts
Outdoor
Priority Boarding
Bloody Mary on the house.
CW: Juan Garza