RED CROSS X
DELTA SKYMILES
A Little Blood Goes Far.
To convince a younger demographic
to donate blood, American Red Cross is
going to offer them what they want most:
A way to travel.
Donation Bandage: Staple of campaign.
Social: To start, we’ll tap influencers. Donors who post a picture of their plane bandage with the hashtag #ALittleBloodGoesFar and #Travel will get the Blood Card.
Sponsored Post Animations
Outdoor
Additional percs: Priority Boarding & complimentary Bloody Mary.
CW: Juan Garza