RED CROSS X
DELTA SKYMILES
A Little Blood Goes Far.
To convince a younger demographic
to donate blood, American Red Cross is
going to offer them what they want most:
A way to travel.
Donation Bandage: Staple of campaign.
Social: To start, we’ll tap influencers.
Donors who post a picture of their plane bandage with the hashtag #ALittleBloodGoesFar and #Travel will get the Blood Card.
Travel Influencer Posts
Sponsored Posts
Outdoor
Priority Boarding
Bloody Mary on the house.
CW: Juan Garza