RED CROSS X
DELTA SKYMILES
A Little Blood Goes Far
π¨βπ~Student Work~
To convince a younger demographic to donate blood, American Red Cross is going to offer them what they want most: A new way to travel ξοΈοΈοΈ Blood for SkyMiles.
Donation Bandage
Staple of campaign.
Social
To start, weβll tap influencers. Donors who post a picture of their plane bandage with the hashtag #ALittleBloodGoesFar and #Travel will get the Blood Card.
Animations
Outdoor
Additional Percs
Priority Boarding, Exclusive Lounge, point collecting Blood Card & a complimentary Bloody Mary.
Role: Art Director
Writer: Juan Garza