RED CROSS X
A Little Blood Goes Far.
To convince a younger demographic
to donate blood, American Red Cross is
going to offer them what they want most:
A way to travel.
Donation Bandage: Staple of campaign.
Social: To start, we’ll tap influencers.
Donors who post a picture of their plane bandage with the hashtag #ALittleBloodGoesFar and #Travel will get the Blood Card.
Travel Influencer Posts
Bloody Mary on the house.
AD: Jack Blair
CW: Juan Garza