RED CROSS X
DELTA SKYMILES
A Little Blood Goes Far
π¨βπ~Student Work~
To convince a younger demographic to donate blood, American Red Cross is going to offer them what they want most: A new way to travel ξοΈοΈοΈ Blood for SkyMiles.
Donation Bandage
Staple of campaign.![](https://freight.cargo.site/t/original/i/5b265375b653cf292be89a2f07e277e176db05231055b7886bb10c2b8c68aec1/BloodFlyThumb.png)
![](https://freight.cargo.site/t/original/i/4e013f301a0666caeee5ad20a35fc67238fd58868d4285016bc9a10d9ea1dfc8/BandAidnew.png)
![](https://freight.cargo.site/t/original/i/ff66728147e05270dccb10c43019d9d713b70470c84598207df101d0d4f3b24a/WebsiteThumbs_Squarebackbandaid.png)
Social
To start, weβll tap influencers. Donors who post a picture of their plane bandage with the hashtag #ALittleBloodGoesFar and #Travel will get the Blood Card.![](https://freight.cargo.site/t/original/i/d4287d1af15dac9dba0bed131193a9f9f7bcf81ca6ef6925a536608c1379b7b6/newTravelPage.png)
![](https://freight.cargo.site/t/original/i/60c244f4a0c9fae3b6cf21ebf45859ba2022788130b016bf8a177efeba7c6b65/Influencerpost.png)
Animations
![](https://freight.cargo.site/t/original/i/c99952822dd839ee1a2a99e92fa72e799c4361555d38494f51091eb4de08408e/Comp_9.gif)
![](https://freight.cargo.site/t/original/i/843b3a0eebe1a95e929b9ab1f5fef646ed0a3e5375fe2b3609e21415f3c13be2/Comp_11.gif)
![](https://freight.cargo.site/t/original/i/88cd48b972d9e028c03611045b99d35ef54b38b78868be588ebecd6310f9374d/Comp_10.gif)
Outdoor
![](https://freight.cargo.site/t/original/i/fc9e9fa1e22a2fdaf8970d1b376c9164f5ccacbc5f5e9ec5fe5066924191a62f/Nposter3mockedup.png)
![](https://freight.cargo.site/t/original/i/98440fcabf1ef1b12ade6de2f06be942675780feeb48096a51ad1345a9e78c60/NPoster4mockedup.png)
![](https://freight.cargo.site/t/original/i/cdfe067f2539d7cdf678d969c1a4697dbec27ce33f8e17b25f905208bc617980/Nposter2mockedup.png)
![](https://freight.cargo.site/t/original/i/e3f9ab4a29b084870e0678deb3278f36b8e87ffed2911eb0c565b5effc5d4b17/Nposter1mockedup.png)
![](https://freight.cargo.site/t/original/i/c25ae2ae43fb9b6e759d68861e1d4b5d04d9841338365b820d87d77d6223872b/RC2.png)
![](https://freight.cargo.site/t/original/i/b95b3742d34a8628ee046a011e854be8203559699695da04e7c349f97100a811/RC4.png)
![](https://freight.cargo.site/t/original/i/64a90f8d78f829fadc0534335311004eceaaaf0b6fab4089af8ad872871e068f/RC1.png)
![](https://freight.cargo.site/t/original/i/b04114f26022961015c59517071726b18053e3b85efe15f9a34227a8d0a04cbe/RC3.png)
Additional Percs
Priority Boarding, Exclusive Lounge, point collecting Blood Card & a complimentary Bloody Mary.![](https://freight.cargo.site/t/original/i/d60d20e8d2487a668292bcb75b485f5411342c1f4b3fef40dc748b4f11ed1a98/Deltabloodclub.png)
![](https://freight.cargo.site/t/original/i/1bb8a41b4781b959310652269e4219e87b4f720811aab1f154385e0a8d96353c/bloodboardingpass.png)
![](https://freight.cargo.site/t/original/i/0bab2e694bbff517dee1e57e5f5e2fe444733034bc9162fd7f11edff843be262/newbloodpriority.png)
![](https://freight.cargo.site/t/original/i/84c09c3efae3fc82fda7607afe35a606070ed8497d67bc8a0e6863d66fa131d0/Bloodcard.png)
![](https://freight.cargo.site/t/original/i/b68e6892560659a6c2538715a1cace64eca3c587ab79658a30fe762be0a1a73f/bloodymary.png)
Role: Art Director
Writer: Juan Garza