ART DIRECTOR


WORK    ~    EXTRAS    ~    INFO


Mark

RED CROSS X
DELTA SKYMILES

A Little Blood Goes Far.


To convince a younger demographic
to donate blood, American Red Cross is
going to offer them what they want most: 

A way to travel.


Donation Bandage: Staple of campaign. 





Social: To start, we’ll tap influencers. Donors who post a picture of their plane bandage with the hashtag #ALittleBloodGoesFar and #Travel will get the Blood Card.



Sponsored Post Animations




Outdoor
 
    



Additional percs: Priority Boarding & complimentary Bloody Mary. 

 




AD: Jack Blair
CW: Juan Garza


Mark