RED CROSS X
A Little Blood Goes Far.
To convince a younger demographic to donate blood,
American Red Cross is going to offer them what they want most:
A way to travel --> Blood for SkyMiles.
Donation Bandage: Staple of campaign.
Social: To start, we’ll tap influencers. Donors who post a picture of their plane bandage with the hashtag #ALittleBloodGoesFar and #Travel will get the Blood Card.
Sponsored Post Animations
Additional percs: Priority Boarding, Exclusive Lounge, point collecting Blood Card & a complimentary Bloody Mary.
Below was the original art direction.
This was killed for being “too dramatic” and “thriller movie” looking, which is fair.
Including these because I am proud of these comps.🤓
AD: Jack Blair
CW: Juan Garza