A Little Blood Goes Far.
To convince a younger demographic to donate blood,
American Red Cross is going to offer them what they want most:
A way to travel.
Donation BandageStaple of campaign.
SocialTo start, we’ll tap influencers.
Donors who post a picture of their plane bandage with the hashtag
#ALittleBloodGoesFar and #Travel will get the Blood Card.
Travel Influencer Posts
Bloody Mary on the house.
AD: Jack Blair
CW: Juan Garza