RED CROSS X
A Little Blood Goes Far
To convince a younger demographic to donate blood, American Red Cross is going to offer them what they want most: A new way to travel ︎︎︎ Blood for SkyMiles.
Donation BandageStaple of campaign.
SocialTo start, we’ll tap influencers. Donors who post a picture of their plane bandage with the hashtag #ALittleBloodGoesFar and #Travel will get the Blood Card.
Additional PercsPriority Boarding, Exclusive Lounge, point collecting Blood Card & a complimentary Bloody Mary.
Role: Art Director
Writer: Juan Garza