RED CROSS
X
Delta SKYMILES

A Little Blood Goes Far.

To convince a younger demographic to donate blood,
American Red Cross is going to offer them what they want most:
A way to travel.

Donation Bandage

Staple of campaign.

Social

To start, we’ll tap influencers.
Donors who post a picture of their plane bandage with the hashtag
#ALittleBloodGoesFar and #Travel will get the Blood Card.

Travel Influencer Posts

Sponsored Posts

Outdoor

Priority Boarding

Bloody Mary on the house.

AD: Jack Blair
CW: Juan Garza

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ART DIRECTOR

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