RED CROSS X
DELTA SKYMILES

A Little Blood Goes Far.

To convince a younger demographic
to donate blood, American Red Cross is
going to offer them what they want most:
A way to travel.

Donation Bandage: Staple of campaign.

Social: To start, we’ll tap influencers.
Donors who post a picture of their plane bandage with the hashtag #ALittleBloodGoesFar and #Travel will get the Blood Card.

Travel Influencer Posts

Sponsored Posts

Outdoor

Priority Boarding

Bloody Mary on the house.

AD: Jack Blair
CW: Juan Garza

ART DIRECTOR

ART DIRECTOR

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