Star Wars Day
Your Side of the Force
To celebrate Star Wars Day on May the Fourth, we launched Your Side of the Fourth, a pair of collectible storefronts designed to fuel both Light Side and Dark Side fandoms. As anticipation around the holiday builds each year, we tapped into eBay’s deep Star Wars marketplace to curate rare, iconic items spanning the franchise’s history. The collections were curated by actress Billie Lourd and invited fans to choose their allegiance through two opposing storefronts, each featuring ultra-rare auction items. Highlights included a Mark Hamill signed Luke Skywalker lightsaber hilt, a Carrie Fisher signed 1980 trading card, and a David Prowse signed Darth Vader helmet, with bidding starting at just $0.54. The campaign turned a cultural moment into a fan driven shopping experience rooted in choice, nostalgia, and the thrill of the auction.
Light Side
Dark Side
