From The Collection
From the Collection was designed to reposition eBay as a premium destination for rare, culturally significant goods by redefining who a seller could be. Instead of chasing volume, we partnered with influential figures and turned their personal wardrobes and archives into curated storefronts on eBay. I worked on drops with Jeff Staple, Emma Chamberlain, Joy Claire, and Chappell Roan, helping bring exclusive, purpose-driven auctions to life that felt authentic to each voice and audience. Each release drove cultural relevance, charitable impact, and measurable business results, reinforcing eBay’s credibility with both buyers and high-value sellers.
Jeff Staple
Jeff Staple, known for the iconic Nike SB “Pigeon” and collaborations with nearly every major sneaker brand, teamed up with eBay as part of its ongoing From The Collection campaign to release part of his personal sneaker archive for the first time. The exclusive drop supported two causes close to him: Art Start, empowering marginalized youth through creativity, and Welcome to Chinatown, supporting local businesses and communities.
Emma Chaimberlain
We partnered with Emma Chamberlain on From the Collection, a social-first drop that let fans shop directly from her personal wardrobe on eBay. She curated a mix of pre-loved and vintage designer pieces, with auctions starting at $0.99 and all proceeds benefiting Save the Children, turning personal style into a highly shoppable, purpose-driven moment.
Joy Claire
eBay's From the Collection series is a program where culturally savvy fashion insiders and tastemakers auction off personal coveted grails with a percentage of sales going to a charity of thier choice. In celebration of 2023 International Women's Day, eBay highlighted sneaker industry veteran Joy Claire for a special sneaker auction benefiting the Los Angeles Women’s Shelter.
Chappell Roan
We partnered with Chappell Roan for a From the Collection auction to sell her fully upcycled 2025 Met Gala look through eBay. Designed by Paul Tazewell using vintage pieces sourced from eBay, the look was worn for her Met Gala debut and auctioned during Pride Month, with all proceeds benefiting the Ali Forney Center. The campaign turned one of fashion’s biggest cultural moments into a purpose-driven drop, reinforcing eBay as the destination where iconic fashion gets a second life.
Agency: Edelman
Role: Art Director, Animation
Writer: Kailee Needham
ACD: Carlos Velasco, John Morgan
Group Creative Director: Sean Ellman
Executive Creative Director: Jeremy Bernstein
Executive Producer: Derek Gannon
Photographer: Mark Clennon, Kayla James