Endless Runway 2.0

Pre-loved fashion hits runways around the world

Following the success of Endless Runway, we evolved the idea to prove that circular fashion belongs on every runway, not just our own. Instead of hosting separate pre-loved shows, we partnered with over a dozen global designers to integrate pre-loved pieces from their own archives directly into their Spring collections during New York, London, Milan, and Paris Fashion Weeks. Designers including ERDEM, LUAR, Moschino, and Ottolinger incorporated these pieces into their “new” runway looks, signaling real industry support for a more sustainable future. Each pre-loved look became part of the Endless Collection, a shoppable lookbook on eBay that allowed every piece to be passed on to a new owner, turning Fashion Week into a global platform for circular fashion in action.