‘95 Shop
eBay celebrates 30 years with 90’s icons
To celebrate eBay’s 30th anniversary, we brought the brand back to where it all began by opening the 95 Shop in Soho, NYC. Tapping into the resurgence of 90s nostalgia and backed by real marketplace data, the shop showcased fashion, collectibles, and motors finds from the era that are still trending today. Curated by 90s icon Sarah Michelle Gellar, the experience blended cultural memory with proof of relevance, from a 1997 Land Rover Defender on display to rare, shoppable items throughout the space. Fans could step into the nostalgia in person or tune in virtually through a two-day series of eBay Live streams broadcast directly from the store, turning a milestone anniversary into a physical and digital celebration of eBay’s role as a true cultural barometer.
Inventory Shoot
Event Swag
The first item ever sold on eBay was a broken laser pointer, so we brought it back 30 years later, this time fully functional.
The Afterparty
The 95 Shop served as the afterparty following eBay CEO Jamie Iannoner ringing the Nasdaq Opening Bell.